Experience

Marketing Manager

ruved herbal supplements

March 2021 – January 2022

  • Helped increase Amazon sales by 10%.

  • Rebuilt Shopify store for consumer-facing brand. Grew retail site sales by 13.83% year-over-year.

  • Managed a marketing team. Managed hiring. Streamlined department by outsourcing key roles.

  • Produced and launched YouTube ad campaigns for key products.

Marketing Manager

Ayush Herbs

March 2021 – January 2022

  • Helped increase Amazon sales by 10%.

  • Rebuilt Shopify store for consumer-facing brand. Grew retail site sales by 13.83% year-over-year.

  • Managed a marketing team. Managed hiring. Streamlined department by outsourcing key roles.

  • Produced and launched YouTube ad campaigns for key products.

Marketing Manager

Stocked

December 2019 – March 2021

Wholesale condiments made in the Pacific Northwest. Helped grow the company from $1 million in annual revenue to $1.72 million. Rebuild the website stockedgeneral.com bringing a B2C-like online shopping experience to B2B wholesale customers.

Marketing Director

ABC Legal

October 2017 – October 2018

Building brand assets, streamlining recruiting efforts, and strengthening internal communications. Lead the implementation of Workplace (Facebook's work communication platform) which half of the company checked weekly. Lead the transition from Salesforce to Hubspot CRM.

Product Advisor

Microsoft

February 2016 - April 2016

Worked with customers to find relevant solutions in the form of products and services.

Mobile Technician

Apple

September 2014 - October 2015

Channeled customer obsession by fixing broken devices and repairing relationships.

My year at Apple taught me a lot about customer obsession and experience. I had to communicate technical concepts in a way that nontechnical people could understand.

Apple strongly emphasizes qualitative feedback (Net Promoter Score) and understands that language and communication can be the difference between a promoter and a detractor - even if the outcome of the interaction is the same for the customer.

They taught us concepts like positioning - the idea of structuring what you say in a way that seems positive. ("A replacement phone is $250." vs. "This phone is beyond economical repair. Normally a new phone would be over $500. We offer a discount on that price because we know how frustrating these situations can be. A replacement phone is $250.”)

They also stressed the idea of positive intent - meaning you should never blame the customer or assume they are coming from a malicious place. ("You got this phone wet." vs. "It looks like the phone came in contact with liquid.")

This type of intentional language profoundly impacts the customer experience and journey and now informs my marketing and brand experience efforts.