I’m Matt Akins
(rhymes with bacon)

As Meta Ads Manager at Snap Supplements, a top 10 TikTok Shop health brand, I built out a Meta Ads acquisition funnel that I scaled to over $170k / month in spend and drove over $113,000 in MR within a 60 day period.

I managed and oversaw creation of the landing page, ad creatives, and implemented a custom conversion event that increased sales of their flagship subscription bundle over 500%.

Previously as Digital Marketing Manager at Card Kingdom, an eCom company with over $100M in annual revenue, I managed email, SMS, and social media marketing and generated over $25 million in promotional revenue.

I have over 12 years steering digital marketing strategies for companies across verticals such as supplements, legal, food, and gaming. My expertise encompasses building and leading high-performing marketing teams & ad campaigns that drive revenue, crafting and executing global marketing strategies and campaigns, and fostering cross-functional collaboration – all aligned with the business’s overarching goals.

I enjoy workplaces obsessed with customer experience and measuring results. I'm a focused leader that prioritizes revenue generating activities. I work best when given a goal and the freedom to achieve it.

Ready to bring the bacon?

Results driven

• At Ayush Herbs, I grew retail site sales by 13.83% year-over-year and Amazon sales by 10%.

• At Stocked, I led a 75% increase in year-over-year sales by rebuilding the store and shopping experience in Shopify, implementing a robust email marketing program, and rolling out a retail store.

• At ABC Legal, we had a team of 1,200+ contractors we needed to communicate with on a daily basis. I implemented a text message communication program that resulted in the same-day response from contractors rate jump from less than 20% to over 80%. This transformed how we managed our business.