Matt Akins
(ay-kins)

Hey Zapier! I'm your next Communications Specialist.

From content marketing to marketing automation to analytics, I create effective and memorable marketing campaigns that drive results.

Zapier has served as digital duct tape between my marketing tools on more than one occasion. A lot of projects I’ve done would simply not have been possible without you guys.

I want to join your team to help others discover this essential tool.

Intro

I'm looking for a workplace obsessed with customer experience, challenging assumptions, and innovation. I'm a collaborative self-starter with a passion for business.

In my most recent role, I served as Director of Marketing for a $50M / year organization in the legal services industry. In that role, I focused a lot on copywriting for email.

I have been practicing digital marketing for 8 years. Through many projects for organizations of all shapes and sizes, I have learned how to drive results - and messaging that resonates with your market is the most important step.

I create all my own content. This includes graphics and copy for things like Facebook ad campaigns and WordPress-based landing pages. I have worked across many different marketing channels - including social, SEO, and email.

I'm able to build, measure, and optimize entire digital marketing funnels from top-to-bottom. And a huge part of that is effective copywriting and communication skills.

Skills

Throughout my career, I have developed many core competencies and skills. Here are 5 that stand out:

1.  Marketing automation

I've obtained HubSpot and inbound marketing certifications. I am comfortable working with CRMs and marketing automation platforms like MailChimp and ActiveCampaign. I understand automation principles and pipeline management.

2.  Content marketing

I build all my own content from scratch - graphic design, copywriting, and WordPress and web development. I've created Facebook ads, landing pages, ebooks, and more. I utilize tools like Sketch and Pixelmator for graphic design and editing.

3.  Email marketing

I've built out many different email followup sequences to A) make leads familiar with the brand through links to content like blogs and B) to close them as customers through offers. Email is the single most effective channel for generating revenue.

4.  Facebook ads

I have extensive experience building out and managing Facebook ad campaigns with the goal of generating leads and sales. I split-test extensively with AdEspresso, a Facebook ad creation tool.

5.  Analytics, Split-testing & Optimization

I iterate on content quickly and believe in trusting data to test what works. I can implement and read Google Analytics. I can implement Facebook pixels and the tracking codes with the power of Google Tag Manager. I have utilized Google Experiments for split-testing and optimization.

All of these different skills inform the same idea - bringing customers through a journey.

Results

In marketing, I believe driving measurable results stands above all else. I will work with you to define key performance indicators for your marketing campaigns. This means finding out what results are valuable to you.

You will know exactly which marketing efforts are driving results.