My Values
No Theater
Marketing without measurement is noise. I don't post for the sake of posting or track vanity metrics. Every dollar should tie to a goal. If you can't define success, we're not ready to start.
Simplicity Wins
Can't explain your product in a sentence? You're going to zero. This applies to everything — funnels, tech stacks, processes. Complexity kills good ideas.
Full-Stack Speed
Being a technical marketer means I build the landing page. I ship the test. I own the funnel — from ad creative to landing page to checkout flow. No tickets. No waiting on engineering. No handoffs slowing momentum.
Data Over Vibes
Intuition starts hypotheses. But data finishes them. Run the test. Read the numbers. Let cold hard data inform your next move.
A-Players, Clear Lanes
Talented people. Defined ownership. Freedom to execute. The best work happens without micromanagement or committees. Hire smart, define the mission, get out of the way.
Love is the Point
I do everything to serve my family and Jesus. Relationships are all we have when everything else fades.