Vancouver, WA • --:-- -- • •

Matt Akins

Data-Driven Growth & DTC Ecom Leader who codes

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Skills & Tools

Shopify Development Meta Ads Landing Page Development Content Marketing Copywriting Claude Code Cursor Klaviyo Triple Whale Google Analytics Adobe Suite Final Cut Pro

Experience

Shopify Development Consultant (Former E-Commerce Manager)
Linen Society (Luxury Bedding / Linens, DTC E-Commerce)
Jul. 2025 - Present / Portland, OR
  • Rebuilt and upgraded Shopify website with a customer-first, conversion-driven mindset.
  • Leveraged AI coding workflows with Claude Code, Cursor, and the Shopify API.
  • Managed and optimized an extensive catalog with over 2,000 SKUs.
  • Incepted marketing campaigns to increase revenue.
Meta Ads Consultant
Fomin (Deodorant, Retail & DTC E-Commerce)
Oct. 2025 - Dec. 2025 / Remote
  • Built a Meta ads funnel to sell direct to consumer - from ad creative to landing page to conversion.
  • Brand is already established in retail stores like Kroger and CVS but had no DTC strategy in place.
  • Coded and managed custom landing pages.
Paid Media Buyer (Meta) & Influencer Manager
Snap Supplements (Top 10 TikTok Shop Brand, Supplements, DTC E-Commerce)
Jan. 2025 - June 2025 / Vancouver, WA
  • Scaled up Meta ads to $170k spend in a 30 day period - resulting in a 500% increase in sales of a subscription bundle with $50k MRR. Within a 60 day period, I drove over $113k in MRR.
  • Found, contracted, and managed relationship with a top creative agency to grow campaign.
  • Implemented a 'full-funnel' strategy that is being modeled for more products.
Owner / Operator
Eve's (Supplements, DTC E-Commerce)
Feb. 2024 - Dec. 2025 / Vancouver, WA
  • Studied and applied latest trends in eCommerce, Shopify development, and Meta ads.
  • Designed and built a supplement brand from scratch.
  • Created and manufactured an original gummy supplement.
  • Driven over $8k in revenue since launching ads in September 2024.
Digital Marketing Manager
Card Kingdom (Trading Cards, DTC E-Commerce)
Dec. 2022 - Feb. 2024 / Seattle, WA
  • Oversaw SMS, email, and social media marketing at a $100M organization.
  • Directly managed the digital marketing team and collaborated with a cross-functional sales & marketing team.
  • Generated over $25 million in promotional revenue.
  • Served as a key personal development leader for the company, training the team and executive suite.
Marketing Manager
Ayush Herbs (Supplements, DTC E-Commerce)
Mar. 2021 - Jan. 2022 / Redmond, WA
  • Helped increase Amazon sales by 10%.
  • Rebuilt Shopify store for consumer-facing brand. Grew retail site sales by 13.83% year-over-year.
  • Managed a marketing team. Managed hiring. Streamlined department by outsourcing key roles.
  • Produced and launched YouTube ad campaigns for key products.
Marketing Manager
Stocked (Seasonings & Condiments, B2B & DTC E-Commerce)
Dec. 2019 - Mar. 2021 / Seattle, WA
  • Helped grow business from $1M to $1.75M in annual revenue.
  • Rebuilt Shopify stores for 3 brands from scratch - Stocked Wholesale, Stocked Retail, and Mustard and Co.
  • Managed accounts in the food retail space and delivered great customer service.
Marketing Director
ABC Legal (Legal Software, B2B SaaS)
Oct. 2017 - Oct. 2018 / Seattle, WA
  • Served as Marketing Director for a company with over $50 million in annual revenue and over 250 employees.
  • Marketed process serving services to law firms across the country.
  • Led the migration away from Salesforce to HubSpot CRM to take advantage of marketing automation features.
  • Overhauled contractor hiring process to use automated email followup and stage-based tracking.